This is something that most people don’t fully understand so I’m going to try to shine a little light on it so that everyone fully understands the difference between the best dating software and the right dating software.
When people go out looking for dating software they want the best but more often than not the best dating software out there won’t fit their goals. Case in point. SkaDate and ChameleonSocial both claim to have the best dating software yet reviews don’t reflect that. I couldn’t find one dating site from SkaDate or ChameleonSocial that was popular. Yet I can find 3 sites that are wildly popular that use my dating software. Ever heard of FarmersOnly.com? They’ve been around for quite a long time and another is ThaiLoveLinks.com, a very popular Thai dating site. These are just a couple of the dating sites that use our dating software. What does that tell you? It tells you that just because the software looks good doesn’t mean it’s going to do what you want it to do.
The key thing here is to not produce dating software that has as many bells and whistles as possible. The key is to have the features that users will need to find their matches. All the other stuff is hyperbole.
So when selling dating software to those that want to start a dating site, your message should be, I have what you need to be successful. I don’t give you anything you don’t need. There’s huge marketing in that.
On your dating software provider website, you can showcase some of the more popular dating sites that use our dating software and when your verbiage on your site reflects that, it can mean more sales and at the end of the day selling more dating software to the masses with what they need is the right thing to do.